Maison Poulet: Elevating Chicken with Authenticity and Charm

Maison Poulet, a gourmet chicken shop in Kortrijk, aims to revalue chicken as a top-of-mind choice for food enthusiasts. Founders Jasmine and Mathias partnered with MOQO to create a brand that exudes happiness and quality in every aspect.

The branding revolves around the concept of "winged quality," reflecting authenticity with a modern twist. The brand manifesto and story emphasize expertise and passion for the craft, expressed through a warm, genuine narrative.

The visual identity features a sophisticated green and warm beige palette, combined with trendy, playful, and readable fonts. The old-school checkered pattern adds a distinctive touch, enhancing brand recognition. Central to the brand is Nugget, a charming, illustrated winged mascot, embodying the friendly and inviting nature of Maison Poulet.