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Coconut Cult: Playful branding meets unified consistency
Coconut Cult’s rebranding strikes a balance between quirky charm and strategic consistency. Drawing on the brand’s iconic following, the redesign introduces playful, cult-inspired illustrations and photography.
A coconut-themed wordmark and framing system unify the product line, increasing on-shelf visibility and maintaining the brand’s playful personality. The rebrand addresses previous issues with consistency, creating a cohesive identity across pack sizes.
This vibrant yet practical approach ensures that Coconut Cult’s mission—making gut health fun, accessible, and delicious—resonates visually and emotionally with audiences.
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