Bolder: A Hybrid Space that Connects Sports and Community Through Nostalgic Design

Bolder redefines the concept of a sports club by combining physical exertion with social comfort in a hybrid space that combines a gym, café and event space.

The brand draws inspiration from traditional sports clubs, celebrating their collective and timeless essence. A refreshing colour palette and flexible typographic shapes derived from the brand name create a versatile graphic identity that can be adapted to various media, from signage to digital platforms.

The design seamlessly integrates with the architectural atmosphere, creating an inviting and relaxed environment that goes beyond the stereotypes of modern gyms and cafés, attracting athletes of all levels.

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