Redefining Precision: Bicycle Therapeutics’ New Identity with Targeted Clarity

Bicycle Therapeutics' rebranding draws from its core innovation: 'Precision Guided' technology targeting tumours with high specificity. This concept is reflected in the logotype, with the ‘B’ symbolizing arrow-like precision points. The new identity emphasizes scientific focus, communicating clarity and efficiency, diverging from traditional life sciences branding.

The comprehensive redesign, led by Greenspace, included parallax animations on the website to visualize innovations and core science. Custom typography and a vibrant palette mirror the brand’s dynamic spirit. The project extends to the interior design of new headquarters, unifying brand elements across digital and physical spaces. ​​